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"Crawl, Walk, Run: Building an Analytics Framework for Lead Gen Marketers"

Unlock the power of data-driven lead generation with a phased analytics approach. From foundational insights to predictive modeling, Rise guides your journey to success.

In today’s world, lead generation marketers face the challenge of optimizing nonlinear customer journeys spanning digital channels and phone interactions. To succeed, marketing teams must leverage robust data analytics frameworks to transform business objectives into actionable strategies. Rise advocates for viewing marketing as a performance driver rather than just a cost center, emphasizing the importance of integrating analytics to confidently track the customer journey. Within this complexity, the crawl, walk, run framework emerges as a guiding principle:

Crawl: Start small to establish a baseline and identify areas for improvement.

Walk: Advance to deeper analysis and capabilities, gaining insights into audience behaviors through segmentation analysis.

Run: Leverage sophisticated analytics frameworks, predictive modeling, and advanced data visualization techniques to drive data-backed decisions.

By understanding these challenges and implementing the right data and analytics framework, lead generation marketers can maximize performance, profitability, and progress. Rise offers expertise and guidance to navigate this complex landscape and build toward success. Contact us today to embark on your journey towards lead generation excellence.

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